Hayfields Market
Textile Design | 2024 | Illustration
For Hayfields Market, I created a range of illustrations and design elements that reflect the market’s warm, agricultural feel and community-focused spirit.
Objective
The work was inspired by Hayfields’ mix of fresh produce, baked goods, coffee, smoothies, and local market goods, helping bring their welcoming North Salem identity to life visually.
Front Design
Back Design
Design
Hayfields’ design aesthetic draws inspiration from the character and craft of upstate New York—blending a local artisanal spirit with nostalgic vintage car influences, rural textures, and timeless Americana. The result is a warm, elevated visual language that feels both heritage-driven and thoughtfully modern, rooted in place while refined for a sophisticated audience.
Hats off!
I created a series of custom patches for Hayfields Market hats, inspired by the local area code, “WFH” — Work From Hayfields — and their Cars & Coffee events.
Made in leather and other sustainable materials, including 100% cotton, the patches were designed to capture Hayfields’ rustic, refined, and community-driven aesthetic.
What's on the menu?
I created a custom illustration for a high-profile dinner party catered by Hayfields Market, featuring a farm-to-table menu rooted in local ingredients.
The event welcomed notable guests including Martha Stewart and Natasha Bedingfield, and the illustration was designed in an artisan, hand-crafted style to reflect the elevated yet rustic spirit of the gathering and Hayfields’ thoughtful, locally driven approach.
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Illustration Stages
Cars & Coffee
Cars & Coffee at Hayfields is a community gathering that brings together car enthusiasts, locals, and visitors over great coffee, food, and a shared appreciation for vintage and specialty cars.
I designed a series of items that captured the spirit of the event, including an illustrated vintage car shirt and other branded pieces that reflected Hayfields’ relaxed, nostalgic, and community-driven atmosphere.
